Our Logo
Our logo is a hand-drawn, free-brush illustration. The dog is posed to show yearning as if anticipating delicious food, illustrated through droplets to show the dog salivating. The ‘4’ visualised through the dog’s tail is integrated with the word ‘furs’ to complete the brand name. Our motto is Passion for Pawfection, a wordplay illustrating the dog’s paw.
It has been scientifically proven that dogs can see a small spectrum of colours. We chose to pick our brand colours from this spectrum – blue and brownish-yellow. Having our furkids visually recognise our packaging and its colours, will get them excited for mealtime, everytime!